Money cannot be eaten. Of course we all know that! However, if we do, you would think that we would give more attention to measuring and forecasting the health of our natural resources that provide for those things we, and our children, really need to live: air, water and food.
Last night’s news item of impeding drought in Canada’s prairies, found its way onto the front page of the Globe and Mail today. The question is who will still talk about it tomorrow. In contrast Alberta’s revenues from the oil sands, which devour huge amounts of water and pollute it to such an extent that this threatened resource of life will be lost forever, are regular news.
Actually on a daily basis we are all informed about the status of the money markets and the economy. But how often do reporters bring us up to date on the state of our natural capital: our forests, prairies, oceans, rivers, and lakes; the stuff that provides us with our food, water and air. Why do newspapers have each day a full section on business? Where is the section that reads: Our Natural Capital, and celebrates those that care for it, protect it and restore it so that it maintains its life giving capacity for all of our future generations? When will we make it our business, to inform the public of what actions, and whose actions, threaten not only our health, but also that off all other creatures on this planet and of all our future generations?
In the end, are we not making money to buy food, shelter, clothing and water for our families, and ourselves, and to be able to maintain good health? Isn’t the ultimately purpose of making money to provide good health and happiness for our loved ones. What good will money be to us if those things which we would want to buy with our dollars would not be available because we made our money by destroying the natural capital that provides those goods in the first place.
The storytellers of a culture are of vital importance to maintaining the values of a culture. Our storyteller today—the media—keeps us focused on our society’s main value—money. It is a value that inevitably will lead to disaster because it does not reflect the soundness of our systems, land and people. Therefore it is up to us, the people, to wake-up from this trancelike state, and recognize the real priority in life—earth’s natural capital. We have to start telling stories on a daily basis that concentrate on what is really important, and demand from those storytellers who are supposed to report to us, to get their priorities right. We owe it to our children, and their children, and their children, and their children, and their children, and their children, and their children, …